Alex hangs a Monday morning job: scan local news for new hires in the vertical he sells to, research the person, find the email in Apollo, and leave a short note for him.
You sell into a vertical and never have time for the new-hire congratulation.
A Monday list of new hires. A researched person. An Apollo email. A short note sitting as a draft.
New hires in the vertical you sell to.
Who they are. Why the seat matters.
Draft a short note from you.
Low conversion. Set up once.
What's good: low conversion, not zero, and he set it up once in about ten minutes. The catch: a note is not a send. You approve. Do not let it mail the country on its own.
Every Monday morning, search local news across the country for announcements of a new hire in the vertical we sell to. For each article: research the person, find their email through Apollo, and draft a short cold note from me. Leave the notes as drafts. Do not send until I say so.
Rewritten from https://x.com/dork_matter/status/2088623103173878006
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